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Flip the Cap Episode 14: Marketing for Non-Marketers: How to Boost the Bottom Line

Aug 21, 2024

In this special edition of Flip the Cap, Kathryn Smith dives into the dynamic world of marketing and its intersection with guests Eric Holtzclaw and Cynthia Hayes of Liger, a full-service marketing firm. They delve into how artificial intelligence is reshaping content creation and social media strategies while emphasizing the need for authentic, human-driven communication. Discover the importance of maintaining brand consistency, leveraging the PESO model (paid, earned, shared, and owned media), and the transformative power of video in engaging audiences. They also discuss the significance of internal alignment with your brand’s mission, effective collaboration between sales and marketing teams, and the strategic use of AI tools to boost domain authority and content relevance.

Episode Highlights Include:

  • Disruptive changes in the marketing industry over the last 12 months
  • Tech’s impact on customer expectations
  • Why marketing matters (when you aren’t in marketing)
  • Building a healthy marketing ecosystem
  • Key changes and how to stop the scroll
  • What insurance professionals can leverage in the marketing world
 

Keep up with the latest industry insights from Jencap: https://jencapgroup.com/insights/
Kathryn Smith

Kathryn Smith

Jencap's Managing Director of Marketing, Kathryn Smith, has dedicated her entire career to the insurance industry. A diverse background equips Kathryn with a unique 360-degree perspective, having experienced the industry from all angles: agency, carrier, and wholesaler. She consistently produces award-winning marketing content and hosts the Jencap insurance podcast, "Flip the Cap."

AI marketing | PESO

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